
The 9 Bridges
Our vision is to make designing for the sense of touch as affordable, accessible and approachable as designing for sight and hearing. To accomplish this goal, touch needs sustainable scientific and financial investment.
While work on vision was being celebrated and advanced through scientific discoveries from Aristotle to Goethe to Newton, touch was being ostracized. What might happen if we spent as much on touch tech over the last 100 years as we’ve spent on vision or sound tech? Enter the 9 Bridges: Our framework for advancing the touch agenda from niche to ubiquitous. This framework goes beyond our company, and we look forward to working with other partners to build this touch-enabled digital world world, together.
What are “the 9 Bridges”?
Bringing the sense of touch to the digital world is a remarkable opportunity, but it is also riddled with complexity and challenges. We see the challenges as amazing opportunities to push the limits of our team’s creativity while making it harder for our competitions to follow in our footsteps. The 9 Bridges puts the “9” in the The Haptic 9 Co.

Bridge 1 | Immersion
The Immersion Bridge aims to deepen user engagement by delivering haptic feedback that is both authentic and creatively novel. Anchored on realistic sensations, it focuses on accurately replicating physical touch, textures, temperatures, and forces to make virtual interactions feel tangible and believable. This includes technologies that simulate the weight of virtual objects or the feel of various materials, enhancing the sense of presence in virtual environments.
The second anchor, innovative experiences, pushes beyond mere replication to create entirely new tactile sensations without real-world counterparts. This could involve abstract haptic patterns that convey emotions, represent data visually, or provide feedback in artistic applications.

Bridge 2 | REsponsiveness
The Responsiveness Bridge focuses on delivering immediate and precise haptic feedback that matches user actions in real time. This requires high-speed data processing and efficient communication protocols to minimize latency between input and response. By reducing delays, users experience a more fluid and natural interaction with haptic systems, which is essential in applications like gaming, virtual reality, and remote control of machinery.
The bridge leverages advanced algorithms and hardware optimizations to process complex haptic signals rapidly. The Responsiveness Bridge enhances the overall user experience by providing accurate and timely tactile cues, which are critical for tasks that demand precision and quick reflexes.

Bridge 3 | Wearability
The Wearability Bridge addresses the challenge of integrating haptic technology seamlessly into daily life through comfortable and unobtrusive devices. It focuses on miniaturization of components without compromising functionality, resulting in lightweight and ergonomic designs. By prioritizing user comfort, haptic devices can be worn for extended periods without causing fatigue or discomfort.
This bridge also explores the integration of haptics into clothing and accessories. Advanced materials and flexible electronics play a crucial role in achieving wearability, allowing devices to conform to the body’s movements. The goal:to make haptic technology so intuitive and effortless to use that it becomes a seamless part of everyday experiences.

Bridge 4 | Personalization
The Personalization Bridge aims to tailor haptic experiences to the unique preferences and needs of each user. Anchored by artificial intelligence (AI), it leverages machine learning algorithms to analyze user interactions and adapt haptic feedback in real time. This could involve adjusting the intensity, duration, or pattern of vibrations based on how a user responds to certain stimuli.
The second anchor, customization, empowers users to directly modify their haptic settings, allowing them to choose or create feedback patterns that resonate with them personally. The Personalization Bridge ensures that haptic technology is not a one-size-fits-all solution but rather a flexible platform that adapts to individual behaviors and preferences, including those with accessibility needs.

Bridge 5 | Accessibility
The Accessibility Bridge is committed to making haptic technology usable and beneficial for people of all abilities and backgrounds. Anchored by inclusion, it focuses on designing devices that accommodate a wide range of physical and sensory capabilities, ensuring that no one is left behind. This includes creating interfaces that are intuitive and easy to use for individuals with disabilities. The second anchor, affordability, addresses the financial barriers that can limit access to haptic technology. By optimizing production methods and exploring cost-effective materials, the bridge aims to make haptic devices available at price points accessible to a broader population. The Accessibility Bridge also involves collaborating with diverse user groups during the design process to understand their needs and preferences.

Bridge 6 | Culture
The Culture Bridge recognizes the importance of cultural context in the design and implementation of haptic technology. Anchored by cultural sensitivity, it emphasizes understanding and respecting different cultural norms and practices related to touch and personal space. This includes recognizing that certain haptic cues may be perceived differently across cultures and adapting feedback accordingly. The second anchor, global research, involves engaging with diverse populations worldwide to inform the development process. By conducting international studies and involving multicultural perspectives, haptic experiences can be tailored to resonate with users from various backgrounds.
This bridge seeks to create universally acceptable haptic interactions that respect cultural differences while promoting inclusivity.

Bridge 7 | Ethics
The Ethics Bridge ensures that the development and deployment of haptic technology adhere to principles of privacy, security, and transparency. Anchored by data privacy, it emphasizes the importance of safeguarding user data collected through haptic devices, such as biometric information or interaction patterns. Implementing robust encryption and data management practices protects against unauthorized access and misuse. The second anchor, data transparency, involves clearly communicating to users how their data is collected, used, and stored, fostering trust in the technology.

Bridge 8 | Standardization
The Standardization Bridge focuses on developing common protocols and standards that enable different haptic devices and systems to work together seamlessly. Anchored by universal protocols, it advocates for the creation of common communication standards and data formats. This prevents fragmentation in the industry and ensures that developers and manufacturers are on the same page. The second anchor, cross-platform compatibility, emphasizes the importance of devices functioning across different operating systems and platforms. This interoperability is crucial for users who interact with multiple devices, ensuring a consistent and reliable haptic experience. Standardization also facilitates innovation by allowing developers to build upon established frameworks rather than starting from scratch. It encourages collaboration among manufacturers, software developers, and researchers, fostering a cohesive ecosystem.

Bridge 9 | Sustainability
The Sustainability Bridge is dedicated to integrating environmental responsibility into the development of haptic technologies. Anchored by energy efficiency, it emphasizes the use of components and designs that reduce power consumption, thereby minimizing environmental impact. This includes exploring energy-harvesting technologies, such as capturing kinetic energy from user movements to power devices. The second anchor, material recyclability, focuses on selecting sustainable and recyclable materials for device construction. By considering the entire lifecycle of haptic products, the bridge promotes designs that are easy to disassemble and recycle at the end of their use.
The Sustainability Bridge seeks to balance technological advancement with ecological stewardship, ensuring that the growth of haptic technologies does not come at the expense of the environment.
The Haptic 9 Co.